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• How did Demna’s approach differ from typical luxury fashion rollouts? Discuss the impact of releasing visuals on social media before the official unveiling, and the use of a cinema/movie motif rather than a runway. Demna used a variety of creative media to create traction for the upcoming season. The designer himself has always been known for going out of the norm and I feel like using cinemas promoting the image is very on brand for him. • Explain the marketing advantages

SUMMARY The article discusses how social media has grown exponentially in the fashion industry. TikTok Shop sales have doubled in less than a year and seem to have no end in sight. More recently, livestreams have made selling even more efficient. Social media has always been prevalent when relating to the fashion industry, but it has grown so much since the early 2000s. With the introduction of the TikTok Shop, it has made things easier to promote from both retailers as well

https://youtube.com/shorts/AR9RkSDDW-Q?si=bMQMD9hV9XPf0Z2Y

https://youtu.be/ffZRaUsuBJw

https://www.youtube.com/shorts/prrZ3tTwACs In Depop’s 3 in 30 campaign, we focus on seeing what pieces of clothing a consumer would grab if they knew they wouldn’t have anything else. The fast-paced improvisation of the video is what benefits it the most; no one knows what they are going to bring, and whatever items they pick will be the things that mean the most to them. In our video with Django, we saw him pick two items that he had purchased off Depop for a significantly l