Storytelling Through Giving
- franciscalabrese
- Dec 17
- 1 min read
In Depop’s 3 in 30 campaign, we focus on seeing what pieces of clothing a consumer would grab if they knew they wouldn’t have anything else. The fast-paced improvisation of the video is what benefits it the most; no one knows what they are going to bring, and whatever items they pick will be the things that mean the most to them. In our video with Django, we saw him pick two items that he had purchased off Depop for a significantly lower price than retail. The items that were most valuable to him were things that other people did not see value in, and this is a good example of the life cycle of clothing, trends cycle constantly goes through, and 3 in 30 can showcase one’s favorite items that are at their own personal peak of trend.
Shot List
1- 0:00-0:10 Intro/Knock on door in hallway
2- 0:10-0:40 Follow the guest around the dorm as they scramble for clothes
3- 0:15, 0:27, 0:38 Show off individual items
4- 0:40-0:41 Run out of dorm 5- 0:41-0:44 Micro interview at the end
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